| THE OVERSTREET COMIC BOOK GRADING GUIDE Early Bird Deadline: July 26, 2002
Final Deadline: August 16, 2002
On Sale December 2002

Cover for the Random House edition of The Overstreet
Comic Book Grading Guide
Grading.
One small word, but it packs a big punch.
And it brings out lots of opinions.
One of the most significant areas in the comic book
business, grading has in just the past two years experienced a flurry of developments
unparalleled in the history of the field.
The original Overstreet Comic Book Grading Guide
was the pioneering effort in this arena. Now its your chance to be part of the brand
new edition, the book that redefines the standard. It makes grading accessible to the
new-comer, and clear and concise for the experienced professional.
Like never before, young fans are taking grading as
seriously as seasoned collectors. Dont you want their business?
This book will identify and explain issues of grading,
areas of controversy, and our expectations for the future. It will set the benchmark for
grading and reach thousands of devoted enthusiasts. And it will be on sale for years. Can
you afford not to be a part of it?
OPEN LETTER
TO OUR ADVISORS, ADVERTISERS, AND FRIENDS
Grading has long been a contentious issue in our field,
but it's never before been center stage like it is right now. For many of us it was always
a serious consideration, but the entry of the independent grading service CGC into the
marketplace has generated an incredible interest in how comics are evaluated. Fans and
dealers, buyers and sellers, and those of us who endeavor to document this field have
never seen this degree of consideration given to this specialized area of the hobby
before.
It is with this new awareness and concern in mind that
we've begun work on a brand new version of The Overstreet Comic Book Grading Guide.
While we have both the industry's high level of interest and the technology to surpass the
presentation of the previous edition of the book, we are very conscious that these factors
alone will not make the book what it needs to be. For that, quite honestly, we need you.
There are many issues involved in grading, and on some of
them there seem to be as many opinions as there are enthusiasts. We intend to do the best
possible job of addressing all of these concerns, but we can't do it without honest input
about the primary points of consideration (and the potential pitfalls) by experts,
longtime fans, experienced collectors and seasoned retailers like yourself.
Over the coming weeks, we'll be aggressively soliciting
feedback for this new book. This is your chance to give voice to your opinions and/or
apprehensions. This is your opportunity to make a huge difference in what happens from
this point forward.
Take a moment, if you will, and think about where we've
come from and where we're going. As encapsulation continues to dominate the news in this
area of the hobby, we're heading ever further into an age where so many young fans are
becoming more aware of and developing a deeper interest in the principles and intricacies
of grading. Random House has seen this as well, and they've committed to getting this book
into traditional bookstores in a big way. We're sure you've seen some major changes in
your business too, so this is no surprise to you.
We have been working closely with CGC on this project.
They have been extremely supportive, and they've committed to listening to and evaluating
the feedback this letter generates. We believe that this outreach on their part is
consistent with how they've operated since their start-up. We look forward to working in
tandem with them to bridge the gap between differing points of view.
The Overstreet Comic Book Grading Guide will be the best possible book that we can publish, but we can
only do this with your assistance. With participation from specialists like you,
coordinated through the efforts of Steve Geppi, Bob Overstreet and John Snyder, we believe
we can really do something for the comics business. Please don't put off thinking about
these issues. There's only a limited amount of time before our deadline. Let us know what
you think the issues of grading are and what you think about them. We value your opinions
and we're eager to hear them. Join us in the effort! We look forward to hearing from you.
Arnold T. Blumberg
Editor
barnold@gemstonepub.com
J.C. Vaughn
Executive Editor
ads@gemstonepub.com
RATES & SPECS
FULL PAGE* COLOR
7.5" Tall x 4.75" Wide (see below)
Early Bird $2,500 Standard $3,333.33
FULL PAGE* B&W
7.5" Tall x 4.75" Wide (see below)
Early Bird $800 Standard $1,066.67
HALF PAGE
4.75" Tall x 3. 625" Wide
Early Bird $550 Standard $733.33
QUARTER PAGE
3. 625" Tall x 2.25" Wide
Early Bird $350 Standard $466.67
EIGHTH PAGE
1.75" Tall x 2.25" Wide
Early Bird $200 Standard $266.66
Full Page
Trim size: 8.375" Tall x 5.5" Wide
Image size: 7.5" Tall x 4.75 Wide
Bleed size: 8.875" Tall x 6" Wide
BUSINESS CARDS $100 (10% discount for three or more business cards). Fee for
corrections. Final Deadline for Business Card ads is July 26, 2002. All Business Card ads
are available only at the Early Bird rate.
SHOP DIRECTORY LISTING - $50 per listing (10% discount for 3 or more listings. Download a PDF version of Shop Listing form on our website
or call toll free (888) 375-9800 ext. 249 to have the form faxed or mailed to you. Final
Deadline for Listings is July 26, 2002. All Shop Directory Listings are available only at
the Early Bird rate.
PAYMENT
Checks, Money Orders, Visa &
MasterCard are accepted. Payment in full is required when submitting ads. Ads not paid in
full at press time will not be included in book. Discount 10% for three or more same size
ads. Specific placement available for an additional 10%. Save 25% by paying by July 26,
2002. Rates increase July 27, 2002. No ads will be accepted after August 16, 2002.
FORMATS
We prefer to receive ads on Mac disks,
accompanied by proofs. We can, however, accept ads in other formats. ALL ADS MUST BE
DELIVERED IN ELECTRONIC FORMATS. NO FILM ACCEPTED FOR THIS BOOK.
ELECTRONIC FORMATS - We can accept Quark, PDF,
Illustrator, PhotoShop files. We can accept Zip disks, floppies, and Jaz disks, preferably
MAC formatted. We also accept CD-ROMs. Some ads in the above formats may be delivered by
e-mail. Contact us first to make arrangements for this.
RATE & PLACEMENT QUESTIONS?
Contact J.C. Vaughn toll free
(888) 375-9800 ext. 413
ads@gemstonepub.com
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